Oracle Buys Social Media Marketing Firm Vitrue for $300 Million

Oracle is buying Vitrue, a cloud-based social media marketing firm that helps major advertisers market themselves on Facebook.

Though terms of the deal were not disclosed, TechCrunch is reporting that Oracle is paying $300 million.

?In a blog post explaining the move, Oracle wrote:

The proliferation of social media has changed the way that organizations and consumers interact. Vitrue?s social marketing platform helps organizations enhance their social marketing efforts to the next level of social engagement by giving brands the ability to scale across multiple social networks, target messages from global to local, create unique and consistent brand experiences, and publish content that engages fans and drives leads.

?Together, Oracle and Vitrue plan to enable a unified social experience across customer interactions, resulting in meaningful customer engagements with consistent brand experiences across all channels and media; improved return on investment for social sales and marketing campaigns across paid, owned and social media; and enhanced customer service through real-time responsiveness and high touch engagement.?

Image courtesy of Flickr, Peter Kaminski

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